Sally Obermeder is a leading Australian media personality, entrepreneur and influential voice across wellness, business, beauty, fashion, and lifestyle. As the co-founder of premium wellness brand, SWIISH and a familiar face in Australian households for over two decades, Sally brings credibility, commercial strength and deep audience connection.
Through SWIISH, Sally has built one of Australia’s most trusted wellness brands, with a highly engaged community of women who look to her for guidance on health, confidence and modern living. Her ability to combine authenticity with business acumen has positioned her as a powerful and results-driven brand collaborator.
Sally’s television career began with the Seven Network on Sydney Weekender as the show’s food, fashion and shopping presenter, before moving into the role of National Entertainment and Lifestyle Reporter on Today Tonight. for five years, she interviewed some of the world’s biggest stars - including Taylor Swift, Beyoncé and Kate Perry - earning a reputation for her warmth, professionalism and credibility.
In 2013, Sally was announced as the founding host of Channel 7’s national program, The Daily Edition. Airing live every weekday, it combined news, entertainment and live interviews, Sally fronted the show for its entire seven-year run - solidifying her status as one of Australia’s most polished and trusted live television anchors.
She has also appeared on Dancing with the Stars and hosted Channel 7’s, 12 Ways to Christmas, further showcasing her versatility across entertainment formats.
Sally returned to prime-time screens in 2023 as a cast member of the top-rating and widely celebrated Real Housewives of Sydney, introducing her to a new generation of viewers and further cementing her popularity in today’s media landscape.
Beyond television, Sally has hosted national radio programs including Better Living with Sally Obermeder on the Macquarie Radio Network and was a radio cohost for 7 years on The House of Wellness on 2GB, leading conversations across health, beauty, family and lifestyle.
In 2011, just days before giving birth to her first child, Sally was diagnosed with an aggressive stage 3 breast cancer. After 12 months of intensive treatment and multiple surgeries, she emerged with renewed purpose - a journey she shared in her bestselling memoir Never Stop Believing.
She has since co-authored five bestselling cookbooks, including Australia’s #1 smoothie book, Super Green Smoothies, cementing her authority in the wellness space.
As a spokesperson and ambassador, Sally has partnered with leading brands including Westfield, Specsavers, Colgate and Schwarzkopf, delivering campaigns grounded in trust, credibility and genuine connection.
A passionate advocate for women’s health, Sally is an ambassador for the National Breast Cancer Foundation, Breast Cancer Network Australia and also founded a charitable initiative ‘wish by SWIISH’.
Sally lives in Sydney with her husband Marcus and their two daughters.
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