Tammy Hembrow is an internationally recognised entrepreneur, creator, and fitness icon whose influence has redefined the intersection of wellness, fashion, and modern lifestyle. Based on Australia’s Gold Coast, Tammy has built a global community of over 17 million followers through her signature blend of authenticity, ambition, and empowerment.
A visionary businesswoman, Tammy is the founder and CEO of Tammy Fit - one of the world’s leading fitness and wellness platforms - and Saski, a premium activewear label celebrated for its inclusivity, sophistication, and design-led approach. She is also a co-owner of Selfish Supps, a nutrition, and supplements brand she runs alongside her sisters Amy and Emilee Hembrow, reflecting their shared passion for health, vitality, and family-driven entrepreneurship.
In 2024, Tammy released her debut book, Show Up: Mindset, Motivation and Creating Your Dream Life, published by Penguin Australia. Blending personal storytelling with practical tools for success, the book offers an intimate look at her journey - from early struggles and motherhood to building an empire grounded in discipline, purpose, and self-belief.
From her beginnings documenting her personal fitness journey to becoming one of Australia’s most successful self-made entrepreneurs, Tammy has evolved into a respected voice in health, wellness, and women’s empowerment. Her ventures and partnerships embody her mission to inspire confidence, balance, and authenticity in every aspect of life.
Beyond business, Tammy is a devoted mother of three and an advocate for holistic well-being. Her story continues to inspire millions of women worldwide to dream boldly, move with purpose, and define success on their own terms.
Tammy has been nominated for the 2025 TikTok Creator Of The Year award.